There are several different types of ads available on Google Ads. Some of the most common include:
Search ads: These are the ads that appear at the top or bottom of the search results page when a user searches for keywords related to a business’s products or services. These ads are typically text-based and include a headline, description, and URL.
Display ads: These are ads that appear on websites within Google’s network of partner sites. They can be in the form of text, image, or video ads and are typically designed to be attention-grabbing and visually appealing.
Video ads: These are ads that appear on YouTube and other video-sharing websites within Google’s network. They can be in the form of pre-roll, mid-roll, or post-roll ads and are typically used to promote a business’s products or services in a more engaging and interactive way.
Shopping ads: These are ads that appear in the Google Shopping tab when a user searches for a product. They typically include an image of the product, the price, and the name of the business selling it.
App ads: These are ads that appear in the Google Play Store or within other mobile apps. They are typically used to promote mobile apps and drive app installs.
Local ads: These are ads that appear in the local search results when a user searches for a business in a specific location. They typically include the business’s name, address, phone number, and a link to the business’s website.